What is of particular important is that Bill goes well beyond traditional marketing thinking and provides a definitive model of customer’s subconscious buying triggers that make up the large part of the decision making iceberg – the natural instincts that are below the surface.

Bill Sharp / The Second Opinion

Bill has been involved with research based, motivational marketing for over thirty years. He helps organizations increase their sales by helping them discover their customer’s decision-making process at both conscious and subconscious levels. Companies work with him because they believe fulfilling the unspoken needs is the secret to motivating their target market and influencing their instincts.

He was one of the first two MBA graduates recruited as an Account Executive for Burke Marketing Research in Cincinnati. There he worked with R. J. Reynolds, Clorox and L’Oreal to define purchasing behavior and create models for needs analyses. Bill then moved to Frito-Lay and worked with A. C. Nielsen developing both companies first computerized market size and share reports. He started Frito-Lay’s new product marketing research department and discovered Tostitos. He then put together the marketing research organization at O. M. Scott and Sons, the lawn care people and discovered the potential for the lawn care services market. After working with over a dozen telecommunications companies including Ameritech, Cellular One and Sprint, Bill joined the Ress• Huckabee Marketing Research Center as Executive Vice President where he began his innovative work in subconscious communication. He has since started his own company, The 2nd Opinion.

What is of particular importance is that Bill goes well beyond traditional marketing thinking and provides a definitive model of customer’s subconscious buying triggers that make up the larger part of the decision making iceberg ― the natural instincts that are below the surface.