You may have never thought about about Influencing Instinct , but savvy marketers have been doing just that for over thirty years.

Using proprietary linguistic methodologies, The 2nd Opinion does just that and clients discover how to get their customers to buy, instinctively, at a subconscious level before any conscious decision making takes place.

It means organizations are able to succeed in impossible situations.

And, because the competition only knows how to work with the five senses, they don’t have a clue why they’re losing business to you.

For example, the pharmaceutical company that markets today’s leading sleep aid spent over half a million dollars to get the marketing right in three test markets. But the product sat on the shelf. Once they understood why the TV spots, radio and print were 180 degrees out of sync, stagnant sales skyrocketed. Today, consumers are even asking for the brand by name — in non-traditional outlets. Now it’s one of the company’s core products and the pharmaceutical as well as it’s agency are recognized for their astuteness.

Ross Dress for Less stores ended up on top of the heap in a shrinking market, when T.J. Max, Burlington Coat Factory and other off price clothing stores were closing doors. Results were so dramatic, Robert Rodriguez, a guest whiz kid from FPA Capital recommended Ross as one of the annual top 10 stock picks in MONEY magazine.

A banking organization took over a big competitor, and worried they’d lose many of the other organization’s major customers. Instead, they retained almost all off the top clients when the merger was finalized.

When a manufacturer’s four color mailing to their proprietary list had less than a 1 percent response rate and then somehow jumped to a 13 percent average there was lots of buzz.

Imagine how it would feel to have something like this happen in your organization where positive changes regularly occur in the ten to fifteen percent range.